ZPR's strength is media relations & public affairs.

ZPR develops public relations programs to achieve clients' corporate, financial, marketing, organizational, legislative or public policy goals.

Image Former newspaper reporter Jim Zelinski launched Zelinski Public Relations (ZPR) which has developed comprehensive and successful media and public relations campaigns for clients ranging from individuals to multi-billion dollar corporations. Zelinski - who has 24 years of public relations experience and approximately a decade as a part-time and full-time newspaper reporter -launched ZPR in 1997.

The San Ramon, Calif. based firm strives to incorporate social and environmental responsibility into any client's public relations initiatives. The firm provides counsel and support in media/public relations, corporate communications, financial communications, marketing, organizational and constituency communications. As a reporter for a newspaper chain in the San Francisco Bay Area, Mr. Zelinski wrote hundreds of articles on a broad range of local, state, regional and national issues. Issues included but were not limited to government, the environment, business, real estate, land use, education, health care, military and transportation. Environmental issues included land-use, endangered species, San Francisco Bay wetlands/wildlife, toxins problems at military bases, environmental laws as well as urban runoff and balancing the need for housing and environmental protection.

Zelinski Public Relations serves local, regional, state and national clients. It has a track record of generating local, state, regional and nationwide media coverage. Mr. Zelinski played a key role in a national grassroots and public relations campaign - described as "one-of-a-kind" - involving issues raised in a lawsuit reviewed by the U.S. Supreme Court. In the mid-1990s, Jim Zelinski and his former boss generated nationwide - as well as international - interest in the economic, consumer and environmental benefits of steel-framed homes for the nation's largest steelmaker. This campaign was done in conjunction with large homebuilding corporations. The firm gets results by concentrating on the communication challenges of a relatively small number of clients. The firm designs public relations and communications programs that illuminate corporate goals or organizational media strategies, and clarify business, environmental, marketing and regulatory issues.

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Jim has great media connections and successfully pitched a number of stories for us. He knows how to frame press releases so that journalists are interested in covering the event..."

Susan Houghton,
- former Public Relations official for Safeway and Executive Director of the Ohlone Community College Foundation

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