Committed to economic, social and environmental responsibility.
From Beanie Babies to workers' compensation insurance to the global coffee market, ZPR's experience spans many industries, issues and audiences.
A small firm that delivers big results.
Former newspaper reporter Jim Zelinski launched Zelinski Public Relations (ZPR) which has developed comprehensive and successful media and public relations campaigns for clients ranging from individuals to multi-billion dollar corporations. Zelinski - who has 21 years of public relations experience and a decade of experience as a part-time and full-time newspaper reporter - launched ZPR in 1997.
ZPR develops public relations programs to achieve clients' corporate, financial, marketing, organizational, legislative or public policy goals.
The San Ramon, Calif. based firm strives to incorporate social and environmental responsibility into any client's public relations initiatives. The firm provides counsel and support in media/public relations, corporate communications, financial communications, marketing, organizational and constituency communications. As a reporter for a newspaper chain in the San Francisco Bay Area, Mr. Zelinski wrote hundreds of articles on a broad range of local, state, regional and national issues. Issues included but were not limited to government, the environment, business, real estate, land use, education, health care, military and transportation. Environmental issues included land-use, endangered species, San Francisco Bay wetlands/wildlife, toxins problems at military bases, environmental laws as well as urban runoff and balancing the need for housing and environmental protection.
Zelinski Public Relations serves local, regional, state and national clients. It has a track record of generating local, state, regional and nationwide media coverage. Mr. Zelinski played a key role in a national grassroots and public relations campaign - described as "one-of-a-kind" - involving issues raised in a lawsuit reviewed by the U.S. Supreme Court. In the mid-1990s, Jim Zelinski and his former boss generated nationwide - as well as international - interest in the economic, consumer and environmental benefits of steel-framed homes for the nation's largest steelmaker. This campaign was done in conjunction with large homebuilding corporations. The firm gets results by concentrating on the communication challenges of a relatively small number of clients. The firm designs public relations and communications programs that illuminate corporate goals or organizational media strategies, and clarify business, environmental, marketing and regulatory issues.
I really appreciated working with Jim on our public relations campaign. He is creative, willing to think “outside the box,” and has excellent follow-through!.