THE ROGERS FAMILY COMPANY OFFERS FREE MONTHLY PUBLIC TOURS OF ITS GOURMET COFFEE ROASTING PLANT
LINCOLN, CALIF. (January 26, 2010)
Pete Rogers or Jim Rogers Jim Zelinski/Zelinski Public Relations
The Rogers Family Company (For The Rogers Family Company)
800/829-1300 or 916/258-8000 925/242-0918 or 415 /420-6050
– Explore the life of coffee – how it’s grown, where it comes from, how it gets to your cup and how your coffee choice affects people and nature in communities thousands of miles away – with The Rogers Family Company (www.rogersfamilyco.com) which will give free public tours of its state-of-the-art gourmet coffee roasting plant in Lincoln on the last Friday of each month.
Tours of the 220,000-square-foot roaster at the company’s headquarters at 1731 Aviation Boulevard – where the company this year will roast and package some 35 to 40 million pounds of “Fairly Traded” gourmet coffee – will be from 3 p.m. to 5 p.m. The tour program begins January 29.
To sign up for the tour – which includes a ‘cupping’ (tasting) exhibition, overview of the company history, its unique “Community Aid” program and a Q & A session if needed - please call 1-800-829-1300 or 916/258-8000. Food and drink are not allowed in the facility and long pants, sleeves and sturdy closed-toe shoes are required. On the tour, all guests must wear a hair net and bearded men must wear a beard net. Children under 15 are not allowed except on official school classroom guided tour groups.
The tour will be led by green coffee buyer Pete Rogers – who spends three to four months each year visiting the company’s partner coffee farms in countries ranging from Mexico to Rwanda – and/or other production managers. There will be coffee samples.
Company officials will explain the roasting/packaging process, whether you should take your coffee ‘black’ or ‘green’ and how Community Aid – with help from customers and partners – has completed hundreds of social and environmental projects to raise the quality of life for thousands of coffee farmers, workers and their families. Community Aid projects include building modern housing, medical clinics, schools and day care centers, providing doctors, nurses, teachers, food and clothing, clean drinking water and ‘green’ energy systems while protecting or restoring native plants, rainforest and wildlife including threatened species in the world’s premier coffee growing regions.
ABOUT THE ROGERS FAMILY CO: Headquartered in Lincoln, California, the Rogers Family Company supplies its “Fairly Traded” gourmet coffee and tea to discriminating customers worldwide. The company was founded in 1979 by Jon B. Rogers and his wife Barbara Rogers.
One of the nation’s few remaining family-owned and operated gourmet coffee roasters, the company has approximately 135 employees who make some 3,500 individual whole bean and ground coffee and tea products. All four of Jon B. Rogers’ and Barbara Rogers’ adult children – Jim Rogers, Lisa Smoot, John W. Rogers and Pete Rogers along with his wife Kirsten Rogers – play a key role in the company’s daily operations.
The company’s divisions and brands include San Francisco Bay Premium Gourmet Coffee, The Organic Coffee Co., Fairwinds Gourmet Coffee, Pleasant Hill Farms, Café Jerusalem Kosher Coffee, AUDUBON Coffee, Black Mountain Gold, East India Coffee & Tea Co. and the Organic Tea Co.
EDITOR’S NOTE: For more information, please visit www.rogersfamilyco.com or call 1/800-829-1300 or 916/258-8000. Media can contact Jim Zelinski/Zelinski Public Relations at 925/242-0918 or 415/420-6050 or at jimz@zelinskipublicrelations.com.
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